Brand Design Reveal - Heather Ann Makeup

I'm so excited to reveal this logo I designed for my friend Heather
 

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Why You Need to Blog Even Though You Hate It (and How to Make It Way Easier)

I know. You hate blogging for your business. Everyone seems to hate blogging for their business – it’s the biggest complaint I hear from other creative business owners. “It’s so hard to think up topics,” they tell me.  Or, “I have a zillion ideas but I don’t have the time to write them. I hate writing.” Or, “It takes so much time and I don’t even get any customers from it.”

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The Biggest Must-Have For Your Biz

Remember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, they’d pass the word onto their friends, and you’d grow your customer base through simple newspaper advertising and word of mouth.

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Who the Heck is Your Target Customer (And Why Does It Even Matter)?

Today we're taking a deep dive into THE most important part of your marketing. Like, you cannot have a successful business without this. Grab your notebook, cue up a fun-but-not-too-distracting Spotify playlist, and journey with us as we go into our Dr. Frankenstein lab and create your perfect dream customer (it's way less creepy than I just made it sound). 

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BRAND DESIGN REVEAL - Jarvis & Co. Interiors

I'm super excited to share this brand design with you!

It was designed by Bonnie Bryant Creative for a classically stylish interior design company, Jarvis & Co. The owner of Jarvis & Co, Amanda Parisi, is a supremely talented designer who worked for some of the world's top designers before going out on her own. Her style is fresh and chic, while still grounded in classic design elements.

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Fierce & Fearless Biz Owners - Francesca Russell Photography

This week in our Fierce & Fearless Biz Owners series, we're featuring incredible family photographer Francesca Russell. Francesca has such an interesting career history - she was a professional stage manager for 20 years! When her last show closed, she decided to take the leap and start her own business. Francesca's documentary-style photographs of families are truly stunning!

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