Remember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, theyβd pass the word onto their friends, and youβd grow your customer base through simple newspaper advertising and word of mouth.
Next up in our Fierce & Fearless Biz Owners series is Jessica Brennan of Whimsy B Paperie. Jessica is a super-talented stationery designer and a fellow estate sale and vintage lover! I'm so excited to share her business story with you.