Remember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, they’d pass the word onto their friends, and you’d grow your customer base through simple newspaper advertising and word of mouth.
One of the most frequent comments I hear when meeting with new prospective copywriting clients is that they find it nearly impossible to write their own "About Me" or bio. I get it - it can be super awkward to talk about yourself. It feels like bragging in the third person, which seems even weirder. Most of the time, these clients' self-written bios end up being dry and dull, like a longer, more boring version of a resume.
Why is it super important to have a good bio when you're a creative business owner?
