One of the most frequent comments I hear when meeting with new prospective copywriting clients is that they find it nearly impossible to write their own "About Me" or bio. I get it - it can be super awkward to talk about yourself. It feels like bragging in the third person, which seems even weirder. Most of the time, these clients' self-written bios end up being dry and dull, like a longer, more boring version of a resume.

Why is it super important to have a good bio when you're a creative business owner?

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