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This is a conceptual full brand design for Vintage Beauty Bar.
I started out with a mood board to fully crystallize the vision for the brand identity design, and to find cohesive elements. A mood board is an essential starting point for creative brand and logo design - it helps you form your vision and gives us a starting point.
Don't worry - you don't have to design the mood board yourself! Your homework is to work on a Pinterest board of images that you love, and we pull those into a mood board for you. A mood board is also helpful for you to keep on hand as you plan your social media strategy: you can choose content that is in line with your brand's mood board.