Posts in Business
Four Branding Elements You're Forgetting to Use In Your Business

When a lot of people think "branding," they think of their logo - and only their logo. I'm here to tell you that branding goes way beyond that - in fact,  nearly every aspect of your business can, and should, be branded. 
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Brand Design Reveal - Heather Ann Makeup

I'm so excited to reveal this logo I designed for my friend Heather
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Why You Need to Blog Even Though You Hate It (and How to Make It Way Easier)

I know. You hate blogging for your business. Everyone seems to hate blogging for their business โ€“ itโ€™s the biggest complaint I hear from other creative business owners. โ€œItโ€™s so hard to think up topics,โ€ they tell me.  Or, โ€œI have a zillion ideas but I donโ€™t have the time to write them. I hate writing.โ€ Or, โ€œIt takes so much time and I donโ€™t even get any customers from it.โ€

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The Biggest Must-Have For Your Biz

Remember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, theyโ€™d pass the word onto their friends, and youโ€™d grow your customer base through simple newspaper advertising and word of mouth.

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Who the Heck is Your Target Customer (And Why Does It Even Matter)?

Today we're taking a deep dive into THE most important part of your marketing. Like, you cannot have a successful business without this. Grab your notebook, cue up a fun-but-not-too-distracting Spotify playlist, and journey with us as we go into our Dr. Frankenstein lab and create your perfect dream customer (it's way less creepy than I just made it sound). 

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Fierce & Fearless Biz Owners - Francesca Russell Photography

This week in our Fierce & Fearless Biz Owners series, we're featuring incredible family photographer Francesca Russell. Francesca has such an interesting career history - she was a professional stage manager for 20 years! When her last show closed, she decided to take the leap and start her own business. Francesca's documentary-style photographs of families are truly stunning!

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Four Social Media Myths - BUSTED

"Oh, I just told my friend to post on Facebook for her business. It's free." "OMG, I WISH my job were to play around on Instagram all day!" "How hard can it be to do Pinterest for my business?" I swear to holy Moses, if I had a dollar for every time I heard these seriously misinformed ideas on social media marketing, I'd be able to at least buy myself a really nice pair of shoes.

NEWS FLASH: social media marketing requires a LOT more work and strategy than just "playing around on Instagram all day." Five years ago, you could get away with quality posts on your Facebook and Instagram and not really worry about sales funnels and strategy, but NOT ANYMORE, my friends.

Today, I'm going to be playing a much cuter and more stylish version of those Mythbusters guys, as we break down the top Social Media Marketing Myths.

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Fierce & Fearless Biz Owners - Whimsy B Paperie

Next up in our Fierce & Fearless Biz Owners series is Jessica Brennan of Whimsy B Paperie. Jessica is a super-talented stationery designer and a fellow estate sale and vintage lover! I'm so excited to share her business story with you. 

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