When a lot of people think "branding," they think of their logo - and only their logo. I'm here to tell you that branding goes way beyond that - in fact, nearly every aspect of your business can, and should, be branded.
I'm so excited to reveal this logo I designed for my friend Heather!
I know. You hate blogging for your business. Everyone seems to hate blogging for their business – it’s the biggest complaint I hear from other creative business owners. “It’s so hard to think up topics,” they tell me. Or, “I have a zillion ideas but I don’t have the time to write them. I hate writing.” Or, “It takes so much time and I don’t even get any customers from it.”
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Remember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, they’d pass the word onto their friends, and you’d grow your customer base through simple newspaper advertising and word of mouth.
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Today we're taking a deep dive into THE most important part of your marketing. Like, you cannot have a successful business without this. Grab your notebook, cue up a fun-but-not-too-distracting Spotify playlist, and journey with us as we go into our Dr. Frankenstein lab and create your perfect dream customer (it's way less creepy than I just made it sound).
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One of the most frequent comments I hear when meeting with new prospective copywriting clients is that they find it nearly impossible to write their own "About Me" or bio. I get it - it can be super awkward to talk about yourself. It feels like bragging in the third person, which seems even weirder. Most of the time, these clients' self-written bios end up being dry and dull, like a longer, more boring version of a resume.
Why is it super important to have a good bio when you're a creative business owner?
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I was super excited to help an incredible fellow #BossBabe with her brand design!
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I totally get it - it can be super nerve-wracking to trust a stranger with your business. You're handing your business baby over and entrusting us with some of the most important elements - and it's normal to feel nervous about that at first!
That's why I work with my clients to build a trusting relationship right from the start.
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This week in our Fierce & Fearless Biz Owners series, we're featuring incredible family photographer Francesca Russell. Francesca has such an interesting career history - she was a professional stage manager for 20 years! When her last show closed, she decided to take the leap and start her own business. Francesca's documentary-style photographs of families are truly stunning!
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OMG.
I've been working around the clock for months, fueled by coffee and excitement, to prepare for the launch of our new services - and today's the day!!
I'm super excited to announce that Bonnie Bryant Creative is expanding our services to Creative Brand Design and Brand Copy packages.
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"Oh, I just told my friend to post on Facebook for her business. It's free." "OMG, I WISH my job were to play around on Instagram all day!" "How hard can it be to do Pinterest for my business?" I swear to holy Moses, if I had a dollar for every time I heard these seriously misinformed ideas on social media marketing, I'd be able to at least buy myself a really nice pair of shoes.
NEWS FLASH: social media marketing requires a LOT more work and strategy than just "playing around on Instagram all day." Five years ago, you could get away with quality posts on your Facebook and Instagram and not really worry about sales funnels and strategy, but NOT ANYMORE, my friends.
Today, I'm going to be playing a much cuter and more stylish version of those Mythbusters guys, as we break down the top Social Media Marketing Myths.
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This week in our Fierce & Fearless Biz Owners series, we're highlighting artist and designer Melissa Hyatt. Melissa is a super-talented artist and textile designer, and I'm excited to share her story!
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