As a freelance copywriter and brand designer for creative businesses, I'm in leggings and a tee A LOT. I compiled this guide to my favorite freelancer essentials to help you remain stylish WHILE you work from home!
Read MoreIt's time to put your services page on a diet. Or, to use another metaphor, it's time to Konmari the heck out of what you're offering.
Simplifying your service menu allows you to streamline your business, saving you time, energy, and stress. It also makes it much easier for your client to understand what you offer, leading to that magical word: conversions!
Read MoreAs a copywriter for creatives and brand designer for creatives, I'm ALL ABOUT being inspired by your workspace.
A good website design marries form and function perfectly; how something looks and how it works are seamless. The best website design works so that how it looks actually improves how it works.
Read MoreAre you sick of getting traffic on your website that's just not converting? You SEE that people are coming. You KNOW that they're reading your blog. So what's the problem?
Read MoreSo you're ready to get started on hiring a brand designer. YASSSSSS! So exciting! But you're investing a lot of money into this person, and want it to be a great experience. Plus, this is your BRAND. The face of your business - how the world sees you! You don't want to mess this up - but how do you know if the person you're hiring is a good fit?
Girl, I got you.
Read MoreDon't you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.
Read MoreAhhh, pricing. The bane of every biz owner's existence - especially if you have a service-based biz. Do you list the pricing on your website? Do you do a "starting at" price? Do you leave it off altogether?
Read MoreIf the thought of going to a networking event gives you hives, you're not alone.
Networking events can be THE WORST, especially if you're an introvert like me - and like a lot of creative business owners I know.
Read MoreWhen a lot of people think "branding," they think of their logo - and only their logo. I'm here to tell you that branding goes way beyond that - in fact, nearly every aspect of your business can, and should, be branded.
I'm so excited to reveal this logo I designed for my friend Heather!
I know. You hate blogging for your business. Everyone seems to hate blogging for their business – it’s the biggest complaint I hear from other creative business owners. “It’s so hard to think up topics,” they tell me. Or, “I have a zillion ideas but I don’t have the time to write them. I hate writing.” Or, “It takes so much time and I don’t even get any customers from it.”
Read MoreRemember the halcyon days of yore when you could slap an ad for your business in the local newspaper and call it a day? All you needed was a good photo, a decent paragraph or two of copy, and you were good to go. Customers would spot your ad and head into your store. If they liked you and your product, they’d pass the word onto their friends, and you’d grow your customer base through simple newspaper advertising and word of mouth.
Read MoreToday we're taking a deep dive into THE most important part of your marketing. Like, you cannot have a successful business without this. Grab your notebook, cue up a fun-but-not-too-distracting Spotify playlist, and journey with us as we go into our Dr. Frankenstein lab and create your perfect dream customer (it's way less creepy than I just made it sound).
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