Brand Design Launch | Wanderologie Luxury Travel

Stunning Brand Design for a Luxury Travel Company

Almost everyone I know has a goal to travel more. If you’re like me, you’re a #FancyBitch and like to travel a little bit on the nicer side - this is coming from a girl who at age seven liked to announce, “My idea of ‘roughing it’ is a hotel without room service.” True story.

I first met Rebecca of Wanderologie before she even had a name for the business. We went through a bunch of options and landed on one of my favorites, Wanderologie. We then got to work designing the brand. Shapiro Consultants created the website and helped Rebecca and Stefani with a lot of the tech parts of their business. We worked with Seth of Shapiro Consultants on a content strategy and then we wrote all the web content and calls-to-action.

Services Used:

Rebecca and Stefani hired us for the following services:

Full brand design (including concepting a brand name - love getting to do this!)
Full content strategy and web copywriting
Graphic design for a few other elements (welcome emails, etc)

Inspiration:

Rebecca, Stefani, and I were on the same wavelength the whole time. Rebecca LOVES a good Tiffany blue hue, so we wanted to incorporate that, as well as custom brand illustrations (they’re a Bonnie Bryant Creative forté!). They wanted a brand that was bright, colorful, happy, and fun.

The Result:

Rebecca and Stef especially loved the suitcase illustration, and we’ve used it on a ton of different brand elements.

We also designed a super cool gif:

PRINT MEDIA:

They had their hearts set on these amazing screenprinted glitter business cards from Jukebox Print. I was DYING of excitement, because Jukebox prints the coolest cards in the business, and not every client has the budget to use them.

Luckily, Rebecca and Stef saw the value in having amazing business cards, and we created the coolest business cards EVER. The glitter is so sparkly but completely sealed so it doesn’t shed at all. The W element is individually screenprinted on each card - so cool!